The design of the “ALIVE Circle” represents ORIX’s spirit as a company that provides vitality to society, which is described in detail in the brand story.
The symbol is based on the letter “O” in ORIX.
It represents a cycle of energy that transitions from blue to red, whose starting point is marked by a diagonal line with an angle derived from the ORIX Group logo “Signature.”
The “ALIVE Circle” expresses how ORIX Group creates a positive cycle of vitality through connecting various components of society such as its people and the economy.
